it's better to be
in the know

sign up for insights, guides & tips on how to grow your business

by Suzy Goodwin @Runliftmompod

Are you wondering how to throw Instagram parties for your direct sales or social selling business?

If you are in direct sales and use a party plan system, odds are some of your audience (including past hostesses!) has migrated over to Instagram even if they found you on Facebook. Make an effort to meet them where they are and throw an Instagram party!

2 ways to throw an Instagram party:

Option 1: Separate Account

Create a second account, which offers intimacy to the hostess and her network and gives you the ability to run promotions if your company’s policies and procedures does not allow you to advertise public discounts.

  • Beyond the party, you will delete the party participants and funnel them to your main Instagram account which is easy to do with the sticker function in stories or tagging feature in the feed.
  • If you have a down week where nothing is booked, you can invite your regular audience in for exclusive flash sales or sample sales.
  • Delete each time- this is an exclusive account for small private audiences over a specific time period.
  • If you choose a second account select a name that won’t be confusing when people tag your main account but is obvious enough to make the connection (ie, “party.runlift.mom” not “runlift.mom.party”).
  • Descriptions to consider instead of party if you go this route: workshop, pop-up, trunk show. Like it or not, party has a bad connotation in certain circles.
  • Use carousel style posts (multi photo) in the feed to show off products, progress or process still images for consumable items, and/or related customer testimonials.
  • Utilize stories throughout to collect information about the audience, hold games and giveaways, highlight their relationship with the hostess, survey what they want to see.
  • This is a great option for someone who has the bandwidth for two accounts, prefers the structure of a traditional online party, is handicapped in public posts by a strenuous policies and procedures, or has an overarching personal brand that doesn’t “go deep” with their direct sales brand.

Option 2: “Close friends” Feature

You can also hold a through your close friends feature in stories. You will manually add your hostess’ friends and, like the separate account system, delete them when the next group is booked.

  • A green circle around your profile picture will let your group know you’ve posted something. You’ll structure just like a party on any other platform- engage, make it fun, offer purposeful information alongside your product offerings.
  • This will feel much more natural and organic to those who “hang out” on Instagram- both for you, the rep, and the audience!
  • If you have more than 10,000 connections or product tagging ability on Instagram, holding through the close friends feature is a great choice. It reduces the number of clicks one would take to shop with you.
  • If you have a robust Instagram account with a lot of IGTV videos, this is a great option because of the swipe up feature. Anyone can do swipe up for these (and create a clickable link in the description!) so you can use past evergreen content for those who want to go deep on the products you’re presenting.
  • Now, all that great content from the past is serving you again!
  • This is also a great option for a hostess who has a split network- some of her friends are on Facebook but many have migrated to Instagram. You can hold your traditional Facebook party and highlight things in close friends for the Instagrammers without the time commitment of a separate account.
  • When you select this option, you may even consider putting a few product posts out there in the feed- just let your general network know you are hosting a party for someone (“hey guys- I’m hosting a party on close friends in stories for Jane but you’ll see some things on my regular feed, too. Heads up & don’t worry- my account isn’t becoming a commercial!”). They can skip over it but sometimes it intrigues them to want to host!

Final Instagram Party Tips & Tricks

No matter which option you choose, remember the following:

Involve the hostess! If she is willing to record videos for you (reviews, personal journey with brand, etc), let her.
Use Campsite, Linkinbio, or Linktree to create an easy on the eye, one stop shop for the specific products you’ll be featuring
Integrate a good theme when possible.

Reuse content as much as possible (ie, copy from previous feed posts, IGTV reviews for swipe up) to make duplicatable.
Confirm the participants understand what is happening. While everyone knows the drill on Facebook parties, the Instagram format will be new to many. Explain what they should expect, where to find information, and how to use the features of the platform as a participant (poll or question stickers, IGTV, etc)

How To Schedule Instagram Posts and Stories with CinchShare

Yes, you can schedule your party so you can spend your time interacting with the guests instead of worrying about posting. Plus, when you think ahead about your party, you’re going to create better content. Check out this blog post on how to schedule your Instagram posts and stories with Cinchshare.

Download CinchShare App to start scheduling today! 


Instagram Party Video Training


Suzy’s website: https://runliftmompod.com

Connect with Suzy and her team https://www.instagram.com/passionate.team.

unlimited everything. one simple plan.

the easiest and fastest social media scheduling app manage all of your social media in one place
and just $10/month after that! no contract, cancel at any time!