Getting Started with a Facebook Business Page
did you know that every direct sales business owner needs a Facebook Business Page? You need a Business Page because you’re working your direct sales business on Facebook! Business Pages are free and connected to your personal profile, the same as any new Groups you…
did you know that every direct sales business owner needs a Facebook Business Page?
You need a Business Page because you’re working your direct sales business on Facebook! Business Pages are free and connected to your personal profile, the same as any new Groups you create. Plus, there is NO need to switch from page to profile while scheduling your posts in CinchShare – we make it easy!
why do you need a Business Page?
👉 It’s professional and you can add it to your profile Bio section. This means people can discover your business and check you out by clicking your “job” which goes to your page and there you can share about your VIP Group! You can’t add your Group to your profile work bio. Click here for how to add to your bio!
👉 Avoid marketplace filter by posting party product posts from your business page. They may get flagged is posted from your personal profile. Click here for how to post as your Business Page to a Group.
👉 Allows you to collect great Reviews which is vital to differentiate your business from others in your company.
When to use your personal Facebook profile: Post personal posts like your welcome, your WHY, join your team, engagement questions as your personal profile. Additionally, engage in the comments as your personal profile to add a personal touch!
here’s how to create a Facebook Business page in under a minute
Now it’s time to fill out your page!
Step 1: Choose a Classification
We find that most of our users choose Brand or Product as their classification since they are selling everywhere online and are not a local business or place with an address listed.
Step 2: Fill out your About Section
In the “About” section you want to be personable and explain your Why. Include a video, if you have one, so people can really connect with you and hear how passionate you are about your business! Provide all the necessary contact information so they can easily visit your website, email you and even call you if you feel comfortable including a phone number.
Step 3: Upload your Profile Photo
Do not put a logo or company photo as the main picture, you want to put your face! Make sure you’re giving off a positive appearance and that it’s a good quality image. You can update this photo, but remember that to maintain consistency with branding your business that you want to have the same profile pic on every social platform.
Step 4: Add your Cover Photo
The cover photo of your business page should be something eye-catching and of course branded to your unique style. If you have a logo, this is the place to use it! Swapping out the cover photo every month or two for special promotions or to keep in sync with the seasons works well. You want to keep things fresh for those who follow your page but not confuse them by switching up the look too often.
Step 5: Link to Your Customer/ VIP Facebook Group
Facebook business pages act as an online business card that links to your website, all of your social profiles, and now your Facebook community group. Facebook groups are where to focus for building your community as that’s where you are going to receive the most engagement! By linking to your group from your page, you can now lead people to your community where they can connect with you on a more personal level!
First: Click Add a Button at top of Page
Next – Select Visit Group, then choose your Group where you want to forward traffic. This group should be one that you want both customers and not-yet customers to join.
Step 6: Link Business Page to Profile
Once your page is set up, you are ready for business! Be sure to highlight your Business Page as “where you work” in your intro. This is one of the easiest and best ways to get people to your biz page! Funnel them from your About section on your personal profile to your business page by linking directly to it. Here’s how:
Bonus! Schedule to & share your Business Page’s Albums
Albums are virtual photo albums or catalogs that you create to showcase your product, booking opportunity or business opportunity. While you can create a photo album on your timeline, business page or inside a group, we highly encourage you to create them on your business page so that you can continue to use them for all of your online business needs.
Albums on business pages are public which means that the link to share them is visible everywhere – no one will be restricted from viewing (as opposed to creating an album in a closed group and sharing it to an event – only group members would see that album, make sense?)
There are two ways you can use your Album with CinchShare!
1 ) Schedule a photo TO the Album from CinchShare
- Watch this video to see how you can easily schedule a photo to post into your Facebook Business Page album from CinchShare
2) Share the entire Album from CinchShare to any Private or Public Group or Page
Since the album is Public by default as it’s on your Business Page, you can use it again and again in any of your private party Groups! They display like catalogs that guests and customers will be able to scroll through, so it is a fantastic way to display multiple pictures at one time in a single post and this makes Facebook very happy! Here’s how it looks when posted:
Watch this video to see how simple it is to schedule your custom album right into your Facebook party or VIP group!
Follow the 80/20 Rule for Business Page content!
Your customers and followers are interested in more than what you sell; they want to know about you as a person and what makes your brand unique. Be sure to follow the 80/20 rule and share light-hearted engaging content 80% of the time and product/business related content the other 20%.
Schedule your content to save time and maintain consistency
With CinchShare you can schedule an UNLIMITED number of posts, and we made it super easy to schedule to your Facebook Groups, FB Business Page and Personal Timeline as well as to specific albums within each of those places. Scheduling posts through CinchShare gives you great consistency in your social media presence which will help to keep your audience engaged and coming back to see what you’re posting!
Be sure to join us in our free training next week to learn what to post on your Facebook Business Page for the maximum engagement!